Elevator speech - as the name sounds, it is a brief (like a lift) journey of presenting yourself - means a brief statement regarding yourself. This important tool should be ready with you always; suppose you get a chance to impress any person with influence. You wish to impress any CEO, an investor, or a client - it is generally considered that elevator speech will prove to be a real good instrument in your laboratory of communication skills. But, you know every coin has two faces, likewise is the story with elevator speech also. Infact, recently Laurie Ruettimann from Punk Rock did not seem to be quite happy with elevator speech.

Have you ever given a personal elevator speech? Honest to God, I hope you don't. As we've established before elevator speech are needy and no body wants to hire a needy person. There are some rules by Ruettimann's for impressing someone these are 1) you should be able to describe yourself ion a clear and concise way and 2) to understand strengths and weaknesses. Sounds good! Where she diverges from other HR advisers is on her last point:

You should keep this into account. It is not like the traditional suggestion regarding elevator speeches but reaches into deeper concerns of having an audience. The things like the capability to pitch a movie in twelve seconds to millionaires which is almost necessary in Hollywood does not seem to be working well with your career search which is quite personal and meaningful. Here, punk rock HR provides something to think of. Well, it still seems valuable to me to keep an elevator speech in your back pocket. One should definitely give a thought to how to respond in a right manner to a quick question from anybody: "Hey, What do u do?" .Dale Kurow, Executive Coach, advocates highly of elevator speech and here is what she has got to say on this :

It is always good to have elevator speech in short (15-30 seconds, 150 words) that memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it delivered effortlessly. Kurow's has given an advice is to keep your speech from being a yawn by framing what you do in terms of benefit to the listener. For instance, she suggests changing, "Hi, my name is Stanley Manly, and I'm a public relations executive with 20 years of experience," to "Hi, my name is Stanly Manly, and I help inventors tell the world about their inventions," and "Hi, I'm Sally Hopeful, and I'm an executive recruiter," to "Hi, I'm Sally Hopeful. I partner with companies that need to find talented people to help their business growth and become more profitable." For instance, she suggests changing.

To write your elevator speech in such a way that will enable people interested in what you do, here is what Kurow suggests: Write down your deliverables. Make a great opening line to go in front of them. Make sure that your listener wants to listen from you more. Practice the speech until it rolls off your tongue with ease. Ultimately it's a good idea to follow these guidelines to put together an elevator speech, because you never know when you will have a few moments with an influencer. But according to Laurie's point don't show yourself that you are too needy for job. Position your speech in such a way that the listener needs you- and let them come to this decision themselves. For the best industry job boards and best recruiters and headhunters in each industry, check out JobConcierge.com